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    Business and Marketing

    To advance in today’s global business environment, one must develop an exceptionally broad array of intellectual skills. The modern business environment demands the ability to analyze problems rigorously, to develop innovative and creative solutions, and to work effectively within the context of an organization. That in turn demands an understanding of the customers, the cultural and scientific contexts in which businesses operate, alongside an understanding of the techniques by which firms succeed in a competitive economy.

    A successful business combines labor and capital to produce a good or service at a price and quality that customers want to purchase. In a complex business, different individuals often take responsibility for different aspects of that endeavor, such as operations management, marketing and sales, information systems management, and financial management. An effective business education should provide students with an overview of all these fields, together with an opportunity to explore some areas in greater depth.

    The business program at NYU Shanghai is designed to provide students with comprehensive preparation for the modern globalized business world. It builds upon the liberal education designed into the NYU Shanghai core curriculum. Before entering the major, students will have developed an essential set of skills in mathematics, critical thinking, and oral and written communication. They will also have acquired a familiarity with the general cultural and scientific contexts in which businesses operate. Within the major, students obtain:

    • a deeper understanding of the modern global business environment and its economic structure;
    • disciplinary skills in economics and statistics;
    • a focused introduction to accounting, finance, marketing, operations, and organizational management.

    The Business & Marketing major helps students develop knowledge and skills in marketing management, customer insights, brand management, pricing, and more.


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    Degree Requirements – 2018-19 Bulletin

    * = Offered in Fall '19?in Shanghai

    BUSINESS CORE
    BUSF-SHU 101 Statistics for Business and Economics* ?
    BUSF-SHU 202 Foundations of Finance* Pre-req: Statistics for Business and Economics (BUSF-SHU 101)?& Microeconomics (ECON-SHU 150)
    BUSF-SHU 250 Principles of Financial Accounting* Pre-req: Not open to freshmen
    ECON-SHU 3 Microeconomics* Pre-req: Calculus (MATH-SHU 121) or Honors Calculus (MATH-SHU 201) or Placement
    ECON-SHU 251 Economics of Global Business Pre-req: Microeconomics
    MARKETING CORE
    MKTG-SHU 1-001 Introduction to Marketing* Pre-req: Not open to freshmen
    BUSINESS CORE ELECTIVE - Choose Two
    BUSF-SHU 142 Information Technology in Business and Society* Pre-req: Business major priority; not open to freshmen
    BUSF-SHU 303 Corporate Finance* Pre-req: Foundations of Finance (BUSF-SHU 202)
    MGMT-SHU 301 Management and Organizations* Pre-req: Business major priority; no freshmen
    BUSF-SHU 210 Business Analytics Pre-req: Bus Major priority; A prior Statistics Course (BUSF-SHU 101)
    BUSF-SHU 351 Operations Management Pre-req: Sophomore standing
    ?
    MARKETING ELECTIVES - Choose Two
    Any 4-credit marketing elective course offered at NYU Shanghai (such as those listed above) or any 3-credit Marketing elective course offered by Stern Marketing Department can be counted as a Marketing elective. Taking two 2-credit Marketing courses will be counted as meeting the requirement of one Marketing elective.
    NOTE: For Class of 2020 and beyond,? either MKTG-SHU 9 or MKTG-SHU 2 below must be chosen as one of the two Marketing electives.?
    MKTG-SHU 3 Advertising Management* Pre-req: Intro to Marketing (MKTG-SHU 1)
    MKTG-SHU 9 Research for Customer Insights* Pre-req: Intro to Marketing (MKTG-SHU 1)
    MKTG-SHU 57? Digital Marketing* Pre-req: None
    MKTG-SHU 200 Strategic Marketing in China: Live Project and Case Studies* Pre-req: Intro to Marketing (MKTG-SHU 1); Junior/Senior Standing
    MKTG-SHU 229 Luxury and Luxury Marketing* Pre-req: at least Sophomore standing
    NON-MARKETING ELECTIVES - Choose Two
    Accounting
    Operations
    Information system
    Management
    MGMT-SHU 18 Strategic Analysis* Pre-req: Business major priority; no freshmen
    Finance?
    BUSF-SHU 229 Behavioral Finance* Pre-req: Corporate Finance
    BUSF-SHU 200F Fixed Income Derivatives* Pre-req:?Foundations of Finance (BUSF-SHU?202); Co-req: BUSF-SHU 220F
    BUSF-SHU 220F Debts Instrument* Pre-req: Foundations of Finance (BUSF-SHU 202); Co-req: BUSF-SHU 200F
    BUSF-SHU 304 Futures and Options* Pre-req:?Foundations of Finance (BUSF-SHU?202)
    BUSF-SHU 308 Hedge Fund Strategies* Pre-req: Corporate Finance
    BUSF-SHU 321 Equity Valuation* Pre-req: Corporate Finance; Junior Standing
    Others
    BUSF-SHU?225.1 Negotiation and Consensus Building: Theoretic Foundations* ?
    BUSF-SHU?225.2 Negotiation and Consensus Building: Cases and Projects* Co-req: BUSF-SHU 225.1
    BUSF-SHU 3 Business Honors Seminar* Pre-req: Senior standing; must be selected by the business program
    SOCS-SHU 271?

    Artificial Intelligence for Business *

    Pre-req: Calculus, Introduction to Programming
    BUSF-SHU 211 Design Thinking* Pre-req: None
    BUSF-SHU 309 Financial Statement Analysis* Pre-req:?Foundations of Finance (BUSF-SHU 202)
    BUSF-SHU 232 Entrepreneurship Explored* Pre-req: None
    BUSF-SHU?311 New Venture Strategy* Pre-req: At least Sophomore Standing
    BUSF-SHU 312 International Trade and Business* Pre-req: None
    BUSF-SHU 997 Business Independent Study?*? Permission of the Academic Discipline; See Albert for Details?
    BUSF- SHU 3 Business Honors Seminar*? Pre-req: Senior standing; Fall Bus Honors admit only??(may satisfy China Business Studies, depending on the individual topic; otherwise non-Finance/non-Marketing elective)?
    CHINA BUSINESS STUDIES COURSE: 4 Credits?
    BUSF-SHU 200D Business Consulting in China* ?Pre-req: Business Major; Senior standing
    BUSF-SHU 288 Doing Business in China* Pre-req: Business Majors; Senior Standing
    BUSF-SHU?286 Chinese Financial Markets* Pre-req: Foundations of Finance or Principles of Finance
    BUSF-SHU 312 International Trade and Business* ?
    MKTG-SHU 200 Strategic Marketing in China: Live Project and Case Studies* Pre-req: Intro to Marketing; Junior/Senior standing
    OPTIONAL: “Finance Track”?
    BUSF-SHU 303 Corporate Finance* Can be double-counted as a Business Core Elective for Business Finance Major.?
    Two Finance Elective Courses See list here.
    OPTIONAL: " Business Analytics" Track
    BUSF-SHU?210 Business Analytics Can be double-counted as a Business Core Elective for Business Finance/Marketing Major.
    BUSF-SHU?142 Information Technology in Business & Society Can be double-counted as a Business Core Elective for Business Finance/Marketing Major.
    One additional Operations/Information System/Analytics course ?
    Recommended Fall 2018 Courses

    Recommended Courses in Fall 2019 for Freshmen

    • Perspectives on the Humanities
    • Principles of Financial Accounting
    • Intro to Marketing/Foundations of Finance
    • Chinese/Core/General Elective

    Recommended Courses in Fall 2019 for Sophomores

    • Core or General Elective
    • Business Core Elective
    • Marketing Elective/Non-Marketing Elective
    • Core//Chinese/General Elective
    Faculty Mentor

    Prof. Raymond Ro?Email:?raymond.ro@nyu.edu?|?Profile

    Minor in Business
    Required Courses
    BUSF-SHU 101 Statistics for Business and Economics
    BUSF-SHU 250 Principles of Financial Accounting
    ECON-SHU 2 Principles of Microeconomics
    ECON-SHU 251 Economics of Global Business (Students can take Intro to Macro and Intermediate Macro to substitute EGB)
    MATH-SHU 121 Calculus
    Choose One Elective Course (Please note that the business minor elective list below is complete, no courses outside of the list will be approved.)
    BUSF-SHU 142 Information Technology in Business and Society
    BUSF-SHU 202 Foundations of Finance
    BUSF-SHU 210 Business Analytics
    BUSF-SHU 303 Corporate Finance
    BUSF-SHU 351 Competitive Advantage from Operations
    MGMT-SHU 301 Management and Organizations
    MKTG-SHU 1 Introduction to Marketing
    Economics majors must complete two of the additional courses listed below to complete the minor within the double counting limits.
    BUSF-SHU 142 Information Technology in Business and Society
    BUSF-SHU 202 Foundations of Finance
    BUSF-SHU 210 Business Analytics
    BUSF-SHU 351 Competitive Advantage from Operations
    MGMT-SHU 301 Management and Organizations
    MKTG-SHU 1 Introduction to Marketing
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